FAI and Sports Direct announce three-year partnership

FAI and Sports Direct announce three-year partnership

Sports Direct to become the principal partner to the Men’s and Women’s FAI Cups for the next three seasons.

• Partnership will see the FAI and Sports Direct collaborate on several campaigns and projects designed to further enhance the profile of the Men’s and Women’s FAI Cups.
• Draw for the first rounds of the newly named Sports Direct Men’s FAI Cup 2023 and Sports Direct Women’s FAI Cup 2023 will take place on Tuesday, June 6, 2023.

The Football Association of Ireland (FAI) has today announced a three-year partnership with leading sports retail group Sports Direct. The agreement sees Sports Direct become the principal partner to both the Men’s and Women’s FAI Cups for the next three seasons with the competitions now to be known as the Sports Direct Men’s FAI Cup and the Sports Direct Women’s FAI Cup.

Alongside Sports Direct’s financial commitment, the partnership will see the FAI and Sports Direct collaborate on several campaigns and projects designed to further enhance the profile of the Men’s and Women’s FAI Cups.

The draw for the first rounds of the newly named Sports Direct Men’s FAI Cup 2023 and Sports Direct Women’s FAI Cup 2023 will take place on Tuesday, June 6, 2023. A total of 32 Clubs will be a part of the Sports Direct Men’s FAI Cup 2023 First Round draw while 15 Clubs will compete for the Sports Direct Women’s FAI Cup 2023.

Jonathan Hill, CEO of the FAI commented, “We are pleased to announce this new partnership with Sports Direct who, as Title Sponsor, will play a key role in helping us bring both Cups to an even bigger audience. We believe there is huge potential within both competitions, and it is great for us to secure another partner at Lead level to match our ambition for the competition.”

Sean Kavanagh, Commercial Director of the FAI commented, “Today’s announcement is an exciting day for the FAI, and we feel it marks the start of a new era for the Sports Direct Men’s and Women’s FAI Cups. It was clear to us in our conversations with Sports Direct that they share the same vision and ambition as us for the competitions. We are looking forward to working closely with Sports Direct in the coming years and are excited at the plans they have to activate the partnership which will help us to further elevate Ireland’s biggest Cup competitions. Together, we will work closely across a range of different campaigns and activations all of which will help us engage an even bigger audience for the Sports Direct Men’s and Women’s FAI Cups from the first round right through to the finals in November at the Aviva Stadium and Tallaght Stadium I would also like to thank DMG Media for their huge support over recent years as Title Sponsor of the FAI Cups and we look forward to entering a new partnership, which will be announced in the coming weeks. ”

Leonard Brassel, Managing Director Sports Direct Ireland commented: “This is an exciting time to be involved in football in Ireland and we’re delighted to be partnering with the FAI for the Sports Direct Men’s and Women’s FAI Cups. The FAI Cup is rich with history but also has so much more to look forward to in the coming years and we feel that this partnership is the perfect fit for us. Football Starts Here!”

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