Skip to main content
Strategy
Our 2026-2029 strategy
Our Pillars
Our Gamechangers
Success on the pitch
Reform Governance and Structures
Our Enablers
Íoslódáil as Gaeilge
Download in English
Our Enablers

05

Our Enablers

CULTURE

How we'll get there:

  • Prioritise staff learning and development.
  • Enhance employee experience and wellbeing.
  • Implement a Performance and Recognition strategy.
How we'll measure success Progress
Min. 4 Learning hours per employee per month.
To Action To Action

This is yet to be actioned.
30% improvement in staff sentiment scores.
To Action To Action

This is yet to be actioned.
Achieve Great Place to Work award.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Embed a culture of respect and accountability, and action when behaviours fall short.
  • Set baseline and targets for equality, diversity and inclusion at all levels.
  • Engrain Disability Football in everything that we do.
  • Implement the FAI SES Strategy 2024-2027.
  • Improve access to mental health and wellbeing services.
  • Use football as a vehicle to promote Irish culture and language.
How we'll measure success Progress
Retention rate of referees: 1 year (80%) and 3 years (50%).
To Action To Action

This is yet to be actioned.
All clubs and leagues with bespoke ED&I policy.
To Action To Action

This is yet to be actioned.
Achieve and maintain 40% female representation on FAI Board, General Assembly and committees.
To Action To Action

This is yet to be actioned.
Achieve and maintain 30% female representation in FAI Senior Leadership and staff.
To Action To Action

This is yet to be actioned.
Achieve and maintain ADI Bronze Xccessible Award.
To Action To Action

This is yet to be actioned.
Reduce FAI Carbon Emissions by 50%.
To Action To Action

This is yet to be actioned.
80% of clubs and leagues with mental health and wellbeing framework in place.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Maintain safeguarding compliance, including statutory requirements, with disciplinary action for noncompliance.
  • Educate stakeholders on their safeguarding responsibilities and the tools available to help them.
  • Strengthen reporting mechanisms at all levels of the game. Implement adult safeguarding gap analysis recommendations.
How we'll measure success Progress
Maintain fullcompliance with safeguarding requirements at all levels of the game.
To Action To Action

This is yet to be actioned.
All leagues with Customer Charter in place.
To Action To Action

This is yet to be actioned.
Pass all UEFA, FIFA and Sport Ireland audits.
To Action To Action

This is yet to be actioned.
All gap analysis recommendations implemented.
To Action To Action

This is yet to be actioned.

ORGANISATION

How we'll get there:

  • Continue governance transformation.
  • Implement and embed a structure to enable the Association to best deliver on our strategic goals.
  • Educate the football community on governance and strategic planning.
  • Introduce an FAI Governance Code for affiliates.
How we'll measure success Progress
All Sport Ireland MoU conditions completed.
To Action To Action

This is yet to be actioned.
Achieve and maintain ISO9001.
To Action To Action

This is yet to be actioned.
70% of clubs and leagues feel better equipped and supported to deliver football.
To Action To Action

This is yet to be actioned.
90% Club and League Mark revalidation rate.
To Action To Action

This is yet to be actioned.
All affiliates compliant with FAI Governance Code.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Prudently manage spend in line with income.
  • Ensure we can meet legacy debt obligations.
How we'll measure success Progress
Revolving credit facility at min. €6m at year end.
To Action To Action

This is yet to be actioned.
Overall debt levels reduced to max. €25m.
To Action To Action

This is yet to be actioned.
Increase net assets to min. €20m.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Collaborate with Governing Bodies, Research Bodies and 3rd level institutions.
  • Perform a gap analysis on our data.
  • Create an internal data and insights framework.
How we'll measure success Progress
Min. of 2 commissioned or co-produced research projects undertaken annually.
To Action To Action

This is yet to be actioned.
Real-time football landscape dashboard developed.
To Action To Action

This is yet to be actioned.

DIGITAL

How we'll get there:

  • Enhance FAI Connect to strengthen governance, compliance, licensing and registration.
  • Launch FAI Digital Hub to provide digital resources to all stakeholders.
  • Grow a suite of digital products to engage our fanbase.
How we'll measure success Progress
90% of clubs and leagues using FAI Connect Competition Management.
To Action To Action

This is yet to be actioned.
Min. 80% of clubs actively using FAI Digital Hub.
To Action To Action

This is yet to be actioned.
FAI Digital Hub with 10,000+ premium subscribers.
To Action To Action

This is yet to be actioned.
Double number of Fantasy LOI players.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Build digital transformation capability across the FAI.
  • Launch an e-learning platform across the game.
  • Provide on-demand guidance for coaches via an FAI Digital Playbook.
How we'll measure success Progress
All staff receiving annual digital-readiness training.
To Action To Action

This is yet to be actioned.
25k participants engaging with e-learning platform annually.
To Action To Action

This is yet to be actioned.
55k active users of FAI Digital Playbook annually.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Integrate and automate systems, processes, and reporting.
  • Advance, integrate and promote performance analysis capabilities across all levels of the game.
  • Support stakeholders better and faster with Al-powered customer service
How we'll measure success Progress
ISO27001 certification achieved.
To Action To Action

This is yet to be actioned.
All FAI performance analysis software integrated under one platform.
To Action To Action

This is yet to be actioned.
70% of customer support queries resolved within 48 hours.
To Action To Action

This is yet to be actioned.

BRAND AND COMMERCIAL

How we'll get there:

  • Ensure our stakeholders understand and align with our goals.
  • Understand our reputation drivers and positively influence them.
  • Review how our FAI brand impacts the Association.
  • Use EURO 2028 to unite Irish football and inspire national pride.
How we'll measure success Progress
Average monthly positive Net Promoter Score.
To Action To Action

This is yet to be actioned.
Average monthly social engagement of 2.5%.
To Action To Action

This is yet to be actioned.
Set baseline and targets for sentiment on reputation drivers.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Grow partnerships aligned with strategic objectives.
  • Maximise sources of revenue inclusive of grants and funding.
  • Maximise the growth and interest in domestic football.
  • Leverage EURO 2028 to attract long-term partnerships.
How we'll measure success Progress
+30% sponsorship revenue.
To Action To Action

This is yet to be actioned.
Double the number of sponsor-led campaigns.
To Action To Action

This is yet to be actioned.
€500k reduction in cost base via partnerships.
To Action To Action

This is yet to be actioned.
+20% non-fixed grants and funding received.
To Action To Action

This is yet to be actioned.
+20% MNT and +30% WNT broadcast numbers.
To Action To Action

This is yet to be actioned.

How we'll get there:

  • Engage quarterly with the Irish Football Supporters Partnership and fan forums.
  • Improve our matchday experience for fans.
  • Increase attendances for WNT games through targeted initiatives.
  • Improve our Club Ireland membership offering.
  • Implement fan loyalty programme.
How we'll measure success Progress
Set baseline and targets for fan sentiment and matchday experience.
To Action To Action

This is yet to be actioned.
+10% MNT and +25% WNT attendances
To Action To Action

This is yet to be actioned.
Sold out Men's and Women's FAI Cup Finals.
To Action To Action

This is yet to be actioned.
Double the number of Club Ireland members.
To Action To Action

This is yet to be actioned.
Min. 25k Season Ticket sales.
To Action To Action

This is yet to be actioned.
Min. 10 football matches played at Aviva Stadium per year.
To Action To Action

This is yet to be actioned.
Reform Governance and Structures

Previous

06

Reform Governance and Structures

Update your browser to view this website correctly. Update my browser now

×