Ahead of the upcoming UEFA Nations League ties against Bulgaria and Finland, Republic of Ireland men’s manager Stephen Kenny was joined by Keith O Haire, C&C Group’s Head of Non-Alcoholic Beverages to launch the new deal. 

The Irish company will hydrate all of Ireland international teams from the Under-15 sides, up to the Senior Men’s and Women’s International Teams, as both sides look to qualify for their respective upcoming European Championships in 2021 and 2022.

“We are delighted to join forces with Tipperary Water”, FAI Commercial and Marketing Director Mark Russell told FAI.ie.

“Our senior and underage international teams, and all FAI staff will benefit from this partnership in the coming years. It’s a relationship we are thrilled to form with such a respected Irish company”, Russell added.

“Everyone in the team at Tipperary Water is delighted that we’ve been selected as the Official Water Sponsor of the FAI”, O’Haire told FAI.ie at Sunday’s launch.

“Football enjoys massive popularity in Ireland amongst players and fans in every community. Our national teams have provided the nation with countless moments of sporting excitement, over many decades, and our fans are famous, the world over for their pride, passion and exemplary sporting behaviour. We see this partnership as an exciting opportunity to engage with our customers, to drive community spirit and to educate players and fans, from grassroots to international level, about the benefits of proper hydration and about the environmental benefits of choosing our new 100% recyclable, 88% plant-based and eco-friendly, carton.

“This is an exciting time for Irish football and for Tipperary Water to partner with the FAI. We wish Stephen, Vera and all the players every success in their respective upcoming qualifying campaigns”, O’Haire concluded.