New Era announces FAI Headwear Partnership

FAI New Era Launch.jpeg

New Era announces FAI Headwear Partnership

New Era, the world’s leading sports and lifestyle headwear brand, today announced a six-year headwear agreement with the Football Association of Ireland. The debut collection will be unveiled in late September and available to buy from selected retailers from October 2020.
24th Aug 2020

The collection, which features the iconic Ireland Crest, will give football fans a number of popular headwear styles to choose from including the 9FORTY adjustable, 9FIFTY stretch snap and a seasonal offering of knitwear.
 
Established in the US in 1920, New Era is steeped in sports heritage and serves as the official headwear partner to a host of major sports teams and leagues such as the National Football League (NFL), Major League Baseball (MLB) and National Basketball Association (NBA) as well as Manchester United, Tottenham Hotspur and Chelsea FC. 
 
Paul Gils, Vice President EMEA at New Era, said: “With 100 years of traditional sports heritage, New Era is thrilled to form a truly authentic partnership with the FAI. We’re looking forward to bringing a range of quality headwear to the supporters of Irish football for the very first time.”
 
Mark Russell, Commercial Director with the FAI, said: “We are delighted to launch this partnership with New Era and look forward to working with such an innovative and inspiring brand over the next six years. New Era are world leaders in headwear and I know our loyal Ireland fans will really enjoy their product range.”
 
New Era is distributed in Ireland by JACC Sports. Jonathan Courtenay, MD of JACC Sports, said “We are delighted to bring New Era product to the FAI and fans will see the product in store from October. New Era is an iconic global brand which produces brilliant headwear and apparel and we can’t wait to add these product categories to our FAI retail offering”.