FAI signs up TRACKCHAMP as video and data partner
The deal, which will run for an initial four years and has been internationally benchmarked throughout the tender process, establishes TRACKCHAMP as the official video and data partner of Irish football.
TRACKCHAMP will provide an additional source of revenue for the FAI, while improving engagement and performance within the SSE Airtricity League. Up to 15 jobs are expected to be created across the country to maintain TRACKCHAMP as the ultimate data tool to assist in the improvement of performance, on the pitch and in the boardroom.
Throughout next season more than 250 SSE Airtricity League games will be streamed live online, providing global reach, brand awareness and visibility for the League, clubs and its players.
Welcoming the partnership with TRACKCHAMP, John Delaney, CEO with the FAI said: "We are constantly striving to improve the SSE Airtricity League. The introduction of exciting new technologies which will increase global reach and will allow clubs to gather increased technological analysis can only be good for the national game."
Martin Füreder of TRACKCHAMP said: "For us, this is about the democratisation of football. TRACKCHAMP is designed specifically for the ambitious leagues to help bring them closer to the likes of the Premier League and Bundesliga. We are confident that our technology will widen fan engagement and generate new commercial revenue streams for our partner leagues."
The FAI were supported by Steven Burton, Head of Sports Data & Integrity at Couchmans LLP. Visit their website at www.couchmansllp.com
TRACKCHAMP is a joint venture between CHYRONHEGO, the world leader in real-time tracking technologies and bwin.party digital entertainment, the global online gaming company which is listed on the London Stock Exchange. They have brought the best of both experiences together to enable a new way of capturing sports and to provide League and Federations with a platform to boost exposure, player performance, and to create revenue streams.
TRACKCHAMP's many unique features include live-streaming, data collection and video analysis, which will provide a plethora of stats and data to give a substantially more in-depth overview of Irish football.