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UEFA Europa League Final 2011 and its event design launched in Dublin

At the launch of the 2011 UEFA Europa League Final at the Convention Centre in Dublin today (November 30), UEFA announced ticketing details for the event which Irish football fans can apply for from December 16. At the event, UEFA also unveiled their new visual identity created for the 2011 UEFA Europa League Final.


dublin 2011The Europa League final is expected to attract up to 40,000 visitors to the City of Dublin delivering a potential economic benefit to the country of €30m and will be seen worldwide by a live TV audience of 40 million people.


The event was launched by UEFA ExCo member Michael Van Praag and Head of Club Competitions, Michael Heselschwerdt alongside Europa League Final Ambassador, Irish football legend Ronnie Whelan, the Lord Mayor of Dublin, Gerry Breen, the Minister for Tourism, Culture and Sport, Mary Hanafin T.D., the President and Chief Executive of the Football Association of Ireland, and Dublin City Manager, John Tierney.


The UEFA Europa League 2011 Final, set to take place on 18 May 2011 in Dublin, has been given a personality of its own with a complete design concept developed specially for the event. The design and logo will provide the 2011 final with a unique identity applied across a wide range of promotional applications with the objective to help promote the final and enhance the prestige of one of the world's biggest sporting events.


At the event, UEFA announced that football fans in the Republic of Ireland will be able to apply for exclusive tickets for the UEFA Europa League final from December 16 - January 13 from the FAI website (www.fai.ie) and the UEFA website (www.uefa.com)
Residents of the Republic of Ireland will be able to apply for two tickets per applicant and once the application period has expired on January 13, every valid application will enter the ballot, irrespective of the time of submission.
UEFA also announced ticket prices for the UEFA Europa League final as follows:


• Category 4 - €50
• Category 3 - €80
• Category 2 - €105
• Category 1 - €135


The event marks the start of the road to the final that will include an official trophy handover on April 19, and will be followed by a trophy tour and grassroots tournament organised by Dublin City Council and the FAI in the build-up to the final on May 18.

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