FAI players will have an extra bounce in their step with the announcement that Tipperary Water a wholly owned Irish Company is to be the ‘Official Mineral Water’ to the FAI for one year.
Over 100,000 bottles of water will be consumed over the course of the sponsorship and Tipperary Water Coolers have already been installed in the FAI Headquarters in Abbotstown.
As a partner to the FAI Tipperary Water are entitled to have the FAI logo displayed on every bottle of Tipperary Water except for the sports range as well as having the Tipperary Water logo on the FAI website. Part of our distribution fleet will also be branded with the FAI logo and these trucks will be visible around the country and in the city.
Tipperary Water will develop a range of marketing activities to include instore promotions in the Multiples & Symbols to leverage the sponsorship, benefiting both the FAI at all levels and fans alike.
Social Media will also play a large part in our agreement and a number of exciting new initiatives will unfold over the next few months.
At the launch yesterday 8th October in Portmarnock Hotel, Marie Cooney, Director, Tipperary Water said
“ This is a unique marketing opportunity for Tipperary Water to be involved as a partner with the FAI as ‘official mineral water sponsor ‘ and it will give us lots of opportunities to showcase our brand. We see this as a strong strategic fit to drive awareness of our brand amongst players and supporters of the number one sport in the country. Tipperary Water celebrated its 25th Anniversary last year and what a better time to become involved with such a great organisation “.
John Delaney, FAI CEO said “The FAI is delighted to announce our partnership with a major Irish Company such as Tipperary Water. Tipperary Water understands the needs of our players and we believe this relationship will prove a great success for both ourselves and Tipperary Water”.
Alongside all other activities we will be supplying the FAI Emerging Talent Programme with water and over 180,000 people play football in Irish Football Clubs and schools. We have already supplied water to the John Giles Walk of Dreams back in May.
This announcement officially confirms Tipperary Water as Irish football’s biggest fan and the number ONE water for all players and supporters on and off the pitch.
With over 450,000 participants, football is the largest sport in the country and last year, 10 of the 20 most watched sports events in Ireland were football events.
Tipperary Water.........Ireland’s Award Winning Water
